"Pizza Delivery" Article on Wikipedia

Time guarantees Pizzerias will often incorporate a time guarantee or a promise delivery within a predetermined period of time, perhaps specifying that late deliveries will be free of charge.[4] For example, Domino's Pizza had a commercial campaign in the 1980s and early 1990s promising, "30 minutes or it's free." This practice was discontinued in 1993 due to a number of lawsuits arising from accidents caused by hurried delivery drivers.[5] Now, pizzerias will commonly state to the customer an approximate time frame for a delivery, without making any guarantees as to the actual delivery time. In early 2008, Domino's introduced the "You Got 30 Minutes," which is not a promise or guarantee, but a goal that Domino's claims to strive for.